Carlton met the old foe Collingwood in the 1970 grand final, their third straight appearance. The match produced, still to this day, the largest attendance record to any football code in Australia. A record crowd of 121,696 piled into the MCG to watch the Blues overcome a 44-point deficit at half time to record a famous 10-point victory.
Hawthorn won their second premiership in 1971, exactly ten years after securing their first cup, before Carlton won again the next year, defeating the Tigers. Richmond would bounce back quickly, winning back-to-back premierships in 1973 and 1974.
North Melbourne would finally taste premiership success 50 years after their addition to the league in 1925. Under the leadership of coach Ron Barassi, North Melbourne defeated Hawthorn by 55 points to claim their first premiership cup. Hawthorn got revenge the following season, defeating the Roos to win their third grand final.
North bounced back to face Collingwood in the 1977 decider, a match that produced just the second draw in grand final history. It would be the Kangaroos who would easily in the grand final replay the following week.
Hawthorn got the better of the North Melbourne again in 1978 while Carlton became a dominant side, as they had at the end of the last decade, winning again in 1979.